Paradigm Shift by German Federal Court in the law of misleading advertisements through his decision of Dec.18th 2014 - I ZR 129/13? Comment by attorney Rehart in MMR 2015 588-591

Objective misstatements may not be advertised, especially regarding false eye-catching advertising messages. Also luring by misleading information violates German law of unfair competition. This was pretty clear until recently. Has the German Federal Court (BGH) now carried out a paradigm shift in the law of misleading advertisements regarding the prohibition of false eye-catching advertising messages and the unfair luring of consumers? Lawyer Rehart analyzes the recently published decision of German Federal Court (12.18.2014 - I ZR 129/13) and points to open issues and consequences of this decision in MMR 2015 588-591.